Handling qualitative data is not usually a step-by-step process. Qualitative research as an iterative process NVivo can help you to manage, explore and find patterns in your data but it cannot replace your analytical expertise. NVivo doesn’t favor a particular methodology-it’s designed to facilitate common qualitative techniques no matter what method you use. A researcher looking for ways to improve health policy or program design might use ‘evaluation methods’. For example, a social scientist wanting to develop new concepts or theories may take a ‘grounded theory’ approach. Researchers usually adopt a qualitative methodology to suit their research question. They analyze data like interviews, surveys, field notes, web pages, audio visual material and journal articles.
Qualitative researchers are interested in evaluating, interpreting and explaining social phenomena.
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